LinkedIn as a Business Tool: AVE Digital at ABBC Business Talks

On May 13, 2026, the Armenian British Business Chamber (ABBC) hosted another edition of its Business Talks series, titled “LinkedIn as a Business Tool,” bringing together members of the business community for an insightful and interactive discussion.

Hosted at the Armenia Marriott Hotel Yerevan, the event opened with remarks from ABBC Executive Director Lusin Achoyan, followed by a presentation from AVE Digital Co-Founder Ani Avetisyan and Co-Founder & Business Development Director Pio Marolla.

The core idea behind our session was simple: LinkedIn is no longer just a professional networking platform. It is a real business asset.

Today, reputation is built long before the first meeting. Trust is formed through visibility, consistency, and the way leaders and companies position themselves online.
During the session, we explored how LinkedIn can be used intentionally for brand positioning, thought leadership, and business growth, while sharing practical insights on how companies can build credibility through strategic visibility.

At AVE Digital, we are proud to have been building in this direction for years and to contribute to helping more businesses approach market presence with greater intention.