Case Study: Leading B2B Travel Operator in Armenia

About 

Armenia Holidays is one of Armenia’s most established inbound travel companies, founded in 1997 and trusted for nearly three decades by international partners seeking authenticity, reliability, and creativity in their travel programs. Over the years, the company has earned recognition for its mix of innovation and warm, personalized service, including being named “Best Incoming Tour Operator” in 2017.

Operating exclusively in B2B inbound tourism, Armenia Holidays supports global tour operators in delivering cultural, nature-based, and experiential programs that reflect Armenia’s depth, hospitality, and long-standing traditions.

Challenge

Although Armenia Holidays had built a strong reputation through its work on the ground, its digital presence did not reflect the company’s scale, legacy, or international relevance. In a global travel market where partnerships are increasingly initiated through online channels, the company lacked visibility on LinkedIn, the platform where tour operators, wholesalers, and agency partners assess trust, credibility, and compatibility long before meeting in person.

They needed a way to strengthen their authority in a competitive inbound tourism landscape, expand visibility across international markets where face-to-face networking is limited, and position the Development Manager as a knowledgeable and partnership-oriented representative of the company. Ultimately, the goal was to turn their 27-year legacy into a modern, compelling narrative that could attract new collaborators and reinforce relationships with existing ones.

In a world where dozens of DMCs promote destinations with similar messaging, the real differentiator is often the person representing the brand. Armenia Holidays needed a personal-brand-led positioning strategy capable of transforming the Development Manager’s LinkedIn presence into a true business development engine.

Approach

Understanding the Foundation

We began with a deep discovery process, examining Armenia Holidays’ legacy, competitive advantages, organizational values, and long-term growth intentions. In parallel, we explored the Development Manager’s professional identity, her experience, her approach to partnerships, and the cultural warmth she brings into cross-border collaborations.

This exploration allowed us to understand not just what Armenia Holidays does, but how the company builds trust, designs experiences, and differentiates itself in the global tourism ecosystem.

Building a Strategy Aligned with People and Purpose

From this foundation, we developed a positioning strategy that combined the company’s operational credibility with a more human-centered presence. This required elevating the Development Manager as a subject matter expert who could represent Armenia’s culture and hospitality abroad, while still communicating with the clarity, authority, and confidence expected by international partners.

We crafted a unified narrative that connected the company’s long-standing reputation with a modern, strategic communication style, one that emphasized reliability, partnership, and deep regional understanding.

What We Did

To bring the strategy to life, we rebuilt the Development Manager’s digital presence from the ground up. Her LinkedIn profile was rewritten to reflect her experience, her role in the global tourism ecosystem, and the company’s legacy. Her professional story was reframed to speak directly to international partners seeking trusted inbound collaborators, while her messaging shifted from general travel language to clearly defined B2B inbound tourism expertise.

We shaped a narrative around Armenia Holidays as a trusted ground partner since 1997, an award-winning operator known for combining culture, nature, and hospitality into dependable, well-designed programs. Alongside this, we outlined a clear content direction, giving her the tools, structure, and confidence to communicate consistently and meaningfully with international audiences.

The final stage focused on building the infrastructure for long-term lead generation. We guided her through strategic networking, relationship-driven outreach, and a connection strategy that transforms profile views into early trust signals, making her presence not just visible but influential.

Results

The impact was immediate. As Ida described it, her LinkedIn presence evolved from a static profile into “a strong business development tool.” She now has a credible, international-facing profile with messaging that speaks directly to her target B2B clients, giving her a clearer professional story and a stronger presence when approaching global partners. 

This has created long-term leverage, turning every profile visit into a trust-building touchpoint.

Client Testimonial

“Working with Ani Avetisyan has been a real game-changer. She guided me step by step in developing my LinkedIn presence and transforming it into a strong business development tool. Highly recommend AVE Digital to anyone looking to grow visibility and opportunities.”
— Ida, Development Manager, Armenia Holidays

Conclusion

By aligning the Development Manager’s personal brand with Armenia Holidays’ long-standing expertise, AVE Digital helped the company modernize its international positioning and establish a LinkedIn presence that reflects its true value. This collaboration shows how leader-led branding and strategic communication can reshape the perception of tourism companies, especially in competitive B2B environments where trust, clarity, and credibility determine long-term success.