Case Study: B2B Consultancy in the Data Field

About

Our client is a fast-growing Data & AI consultancy based in Europe, renowned for its pragmatic, execution-driven approach. They guide companies from strategy to execution, building practical capabilities, from data literacy and governance to AI-enabled data products, across a diverse range of industries.

Challenge

Operating in the saturated Data & AI market, our client faced a significant positioning challenge. They needed to avoid “noise” content and transcend the typical “tech-first” consultant label. The core obstacle was clear: while hundreds of firms talk about technology, very few lead with authority, clarity, and a relentless focus on tangible business value.

Approach

We began with a deep discovery phase, analyzing the company’s unique differentiators, ideal customer profile (ICP), and the founder’s personal narrative. This foundation allowed us to build a content strategy that seamlessly connected technical excellence with strategic business value.

Our integrated strategy focused on three core pillars:

Founder-Led Branding: First, we positioned the CEO as both a practitioner and a visionary thought leader. In a complex market, his ability to communicate complex ideas with simplicity became his superpower, setting him apart from consultants who rely on “shiny PowerPoints” with limited execution.

Humanizing through Employee-Generated Content (EGC): Next, we brought the brand to life by putting its people, values, and purpose-driven projects at the forefront, building relatability and human connection.

Corporate LinkedIn Marketing: Finally, we refined the visual identity and created high-performing content templates by consistently integrating people into the narrative.

What We Did

Our execution was a combination of strategic positioning and consistent, high-value content creation:

1. Profile Optimization: First, we transformed the CEO’s LinkedIn profile into a trusted advisor to enterprises and created clear touchpoints for engagement.
2. Strategic Content Calendar: Next, we designed and implemented a content calendar that balanced thought leadership, practical frameworks, and pragmatic insights.
3. Content Production: We produced 150+ long-form LinkedIn posts that articulated complex Data & AI concepts in an accessible yet authoritative manner.
4. Event Amplification: We leveraged existing keynote speeches, masterclasses, and panel discussions to reinforce visibility and credibility.
5. Engagement Loops: Then, we built consistent engagement strategies to foster meaningful conversations with the client’s target ICP.
6. Live Podcasts: Lastly, we ran two live podcast events with over 1,000 registrants, presenting the client’s ideas in a dynamic, interactive format and significantly amplifying reach.

Results

Within the first 90 days, our strategic approach yielded transformative outcomes, shifting market perception and driving tangible business growth.

Achieved a +1000% increase in LinkedIn impressions.

Successfully repositioned the CEO from a consultant to a recognized thought leader, mentor, and trustworthy authority in the Data & AI space.

Drove a significant increase in meaningful interactions with CDOs, CIOs, and other enterprise decision-makers, leading directly to booked meetings, podcast invitations, and new business relationships.

Established the client as a premium, execution-driven agency in a highly competitive, undifferentiated market.

Client Testimonial

“Working with AVE Digital has been transformational. Their content strategy allowed us to grow visibility, attract the right conversations, and position ourselves as trusted partners in Data & AI transformation. It’s rare to find a team that combines such strategic clarity with flawless execution.”

Conclusion

By aligning our client’s thought leadership with their core value proposition, AVE Digital transformed their digital presence into a powerful engine for lead generation and credibility building. The combination of founder branding with corporate branding accelerated visibility and prestige, shifting the market’s perception from just another “consultancy” to a  “point of reference.”

This case demonstrates that in competitive B2B fields like Data & AI, a founder-led branding and content excellence can shift market perception and accelerate business growth.